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7 luxury listing marketing secrets that lean into storytelling

June 5th, 2026 by Fritts Causby

With so much information readily available online, the sales pitch for creating a luxury listing's value proposition, one that's centered on the story and the lifestyle, has never been stronger, new Inman contributor Fritts Causby writes.

Category: Agent, Brokerage, Content Marketing, Luxury, Luxury Lens, Marketing, Select, Service, Anthony Kiedis, christie's, competitive advantage, content marketing, Frank Sinatra, Fritts Causby, Goleta, Harry Gesner, Home Staging, John Lautner, listing description, luxury listing, luxury real estate, malibu, Narrative Marketing, Pacific Palisades, palm springs, Provenance, Ray Kappe, Richard Neutra, santa barbara, Silver Lake, sotheby's, storytelling, trophy home, Wrightsville Beach

June
5

Compass’s Andrew Jevin to agents: Embrace the ‘cringe’

June 5th, 2026 by Marian McPherson

Star Compass agent and social media savant Andrew Jevin shares how agents can show up more authentically online.

Category: Inman Connect, Interviews, Luxury, Luxury Lens, agent authenticity, Andrew Jevin, Authenticity in branding, compass, ICSD26, inman, Inman Connect San Diego, Inman Connect San Diego 2026, jay shetty, LA, la real estate, life coaching, los angeles, Marian McPherson, networking, personal branding, real estate agent, referrals, San Diego Metropolitan Area, social media, social media marketing, visibility

June
5

What 30 years in real estate teaches you about change, people and staying relevant

June 5th, 2026 by Alex Vidal

ERA President Alex Vidal interviews award-winning broker-owner Mark Cenci about his decades in the business and the lessons he's learned.

Category: Agent, Brokerage, Columns, Interviews, Select, Service, adaptability, Alex Vidal, Athens, broker profile, broker-owner, brokerage \, Chillicothe, consistency, era, ERA brokerage, ERA Gene Francis Memorial Award, ERA Martin & Associates, era real estate, growth, interview, leadership, Mark Cenci, ohio, Q&A, real estate agent, training, Wayne Martin

June
5

The $1.49B question every listing agent must answer now

June 5th, 2026 by Darryl Davis

Stop calling marketing materials “data,” Darryl Davis writes. Zillow's study is a position. Compass's survey responses are a position. Your CMA, with your local comps, on this home, is data.

Category: Agent, Brokerage, Columns, Markets & Economy, Opinion, Portals, Select, Service, antitrust lawsuit, Brokerage Representation, chicago, Chicago Regional MLS, client questions, coming soon listings, compass, darryl davis, listing agent, listing exposure, mred, NAR, national association of realtors, off-mls listings, private listing networks, private listings, real estate questions, robert reffkin, seller choice, Sherman Act, zestimate, Zillow

June
5

What Zillow’s economist doesn’t want you to know

June 5th, 2026 by Greg Hague

Greg Hague pushes back on Mischa Fisher's opinion piece, outlining the ways he sees Zillow undermining transparency and affordability.

Category: Brokerage, Columns, MLS & Associations, Opinion, Portals, Select, Service, 72SOLD, affordability, century 21, commission, compass, Compass International Holdings, greg hague, inc 5000, industry consolidation, inman, lead generation, Mischa Fisher, private listings, real estate brokerage, real estate portal, real estate professional, Realtor Magazine, Referral Arrangements, Residential Real Estate Marketplace, transparency, Zillow, Zillow economist

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